Megan Olsen
CIT054358
Folio Development 4
Folio Proposal
Title page
1
Table of contents
2
Introduction
3
Amanda Austin
4
Julia Schauenburg
4
Edwin Tse
5
Cath Conroy
5
Annie Leibovitz
6
David Loftus
7
Con Poulos
7
Steve Brown
7
Cath Conroy 2
8
Commercial Opportunities
8
Equipment Required
8
Weekly Timeline
9
Costing
9
Summary Conclusion
9
Reference List
10
Introduction
This document is to outline and put forward my ideas for my folio development 4 folios. I propose to do a location folio on fashion and a studio folio on food. I would like to submit approximately 6-8 photographs for each folio.
For the fashion folio I would like to create an eclectic mix of photographs featuring real girls modelling real clothes. I am heavily inspired by the photographers and styling from Frankie Magazine. I would like to create a folio with a mixed media feel, so that my fashion photographs end up looking more like unique art pieces, although I will do this digitally through scanning different elements to create interesting aspects of the work.
I would like my food folio to be upbeat and vibrant featuring sweets and treats. I would like to incorporate all aspects of the food photography we learnt in the workshop such as stylised spreads, close ups and raw food photography, that will result in a folio that resembles a rainbow of photographs. To create the desired images I will use beautiful papers and fabrics to compliment to delicious foods I will be photographing.
Fashion Research
Amanda Austin
Amanda Austin is an editorial photographer who produces vibrant, high key spreads in studios and on location. I like her location work because she uses flare to create a sunny feel to her images and often ends up over exposing so that the background is washed out and the focus is on the fashion. I like her studio work because she adds things in postproduction to create more interest. For example, in one shoot she shot on a cyclorama and then added cut outs in different colours over the top to create a colourful, edgy spread for a magazine.
http://www.amandaaustin.net/editorial.html
Julia Schauenburg
I like Julia’s work because her images often create rich, romantic emotions. I like her use of natural light to show off the textures in the clothes. I also like the innovative way she uses backgrounds. As she is not a studio photographer, she uses fabrics and projections to create simple, interesting backgrounds, or constructs a cartoon like background from cardboard and paper.
http://www.juliaschauenburg.com/templates/jsc/page/page_html_standard.php?record=1&ImageCollectionsID=29&&secID=85
Edwin Tse
I like Ewdin’s use of negative space and compostion and his colour tones. Edwin is a fashion photographer, however he also does landscape photography, and he combines the two to create stunning location fashion images. There is a particular calmness in his images that I wish to emulate. The poses of the models aren’t angry or depressed looking, but rather whimsical and relaxed.
http://edwintse.com/main/index.html
Cath Conroy
Cath Conroy is primarily an editorial fashion photographer, however she has photographed a recipe book. Her fashion images feature hungry, unhappy looking girls which I do not which to emulate. On the other hand, she creates images that are interesting by layering the photograph with other objects such as paper with stains and burn marks.
http://www.cathconroy.com.au/index.php?/work/stormy-clouds/
Annie Leibovitz
Of all the fashion photographers, Annie Leibovitz is my favourite. She has got a distinctly unique style to her highly composed and constructed fashion stories. Her images are more than a photograph. They are a novel in themselves. I do not wish to try to create a highly stylised production like Annie, however, there a few techniques that she employs to create her works that I would like to try for myself. Her use of strobes mixed with the use of natural day light create beautifully lit subjects with amazing lighting in the background location. Also, using a scrim to diffuse harsh natural light and strobes to light the subjects creates beautiful images.
http://hi.baidu.com/bigeyefrog/blog/calendar/200910
Food Research
David Loftus
David’s work has been published in Jamie Oliver cookbooks. I like the simple
elegance to his work. There are not a lot of props and backgrounds are plain all while
being softly lit.
http://www.davidloftus.com/
Con Poulos
Con does a lot of the photography for Donna Hay cookbooks. I really enjoy the
youthful atmosphere he creates with his images. I also appreciate the different angles
and compositions. His photographs are fun and look like a mess is just about to be
made.
http://www.conpoulos.com/home.php
Steve Brown
Steve Brown is a photographer of many things, with just one of them being food. He photographs a lot of Women’s Weekly publications. I don’t particularly get excited about most of his work; I find it to be very much like his name, brown. However the shot below of tomatoes on a chair caught my eye. I admire the clean, simple elegance of the raw produce shot. I also enjoy the fact that it is not a close up of raw produce, but rather, a little more distant.
http://www.stevebrownphotography.com/
Cath Conroy
Cath Conroy photographed a recipe book as a supplement for Frankie Magazine.
The pages are filled with home made goodies styled with nanas doilies, 1970’s table clothes and condiment dishes all photographed on a colourful or textured piece of paper. What I like about her photography is that every page of the book is a burst of colour. I also like that the book has been printed on matte paper as opposed to gloss or satin. It’s nice to have a change every now and again.
www.swonderfulshop.blogspot.com
Commercial Opportunities
Commercial opportunities for fashion photographers shooting editorial work do not really exist. It costs you money to do an editorial shoot, as opposed to you getting paid to do a shoot. You can get your work published if you present it to the Editors of the publications you are pursuing, and if it is up to scratch with the quality of that publication.
As for a food photographer, a good way to get your foot in the door is to assist for a couple of years until your work your skills to a finer level. There are many ways you can get your work published. Magazines, cookbooks, travel books, recipe flyers and packaging. With the amount of books being published everyday and restaurants opening, there a number of job opportunities available. They require you to be persistent and get in contact with cookbook publishers and restaurant owners.
Equipment Needed
For the fashion folio I will need a digital SLR, a zoom lens, a large reflector, a variety of models, a mono bloc kit, clothes, a car to get to and from locations, a computer for postproduction and a printer and paper and adhesive foam core for image presentation.
For the food folio I will need a long lens with a low aperture, a digital SLR, props for styling, a daylight studio, a reflector, food, a tripod, a computer for postproduction and a printer and paper and adhesive foam core for image presentation.
Weekly Timeline
Week 4- submit draft proposal
Week 5- Source props, line up models, scout locations, work on proposal
Week 6- Source props, line up models, scout locations, work on proposal
Week 7- Submit final proposal
Week 8- Working on folios, shooting
Week 9- Working on folios, shooting
Week 10- Working on folios, shooting
Week11- Working on folios, shooting
Week 12- Working on folios, shooting
Week 13- Working on folios, shooting
Week 14- Working on folios, shooting
Week 15- Edit, prepare digital submissions
Week 16- Print
Week 17- Mount
Week 18- Present folios
Week 19- Hang at high court
Costing
Models- free
Trips to the coast- $150
Accommodation- free
Food props- $100
Food- $100
Studio hire- $295 per fortnight
Equipment- $2500
Printing- $250
Mounting- $100
Total cost- $3495
Summary/Conclusion
I am hoping to achieve an eclectic, arty folio of fashions and a colourful, enticing folio of foods.
Reference List
www.swonderfulshop.blogspot.com
http://www.stevebrownphotography.com/
http://www.conpoulos.com/home.php
http://www.davidloftus.com/
http://hi.baidu.com/bigeyefrog/blog/calendar/200910
http://www.cathconroy.com.au/index.php?/work/stormy-clouds/
http://edwintse.com/main/index.html
http://www.juliaschauenburg.com/templates/jsc/page/page_html_standard.php?record=1&ImageCollectionsID=29&&secID=85
http://www.amandaaustin.net/editorial.html
Leibovitz, A 2008, Annie Leibovitz at work, Random House, USA
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